At Euphora, we aim to keep things simple and pure. After we receive the relevant approvals from Health Canada, we will be growing our craft cannabis in a small state-of-the-art facility right here in Edmonton, Alberta. Close to where we live, and close to where our customers live. Ensuring freshness and quality, always.
At the risk of sounding a bit immodest, we believe our approach represents perhaps an ideal combination of art and science. The Euphora process is designed to guarantee that, regardless of which genetic strain, only the very best cannabis has the Euphora name on it. If you decide to give it a try, we think you may agree that the resulting cannabis flower is amongst the finest available in Alberta. Or anywhere else for that matter!
Our Master Grower starts by selecting only the very best strains and then growing each plant in a highly controlled but natural environment. In small batches. In especially selected soil. Using purified water, and only Health Canada approved nutrients. Inspecting each plant, every day. Watering, trimming, harvesting, curing and packaging by hand. Taking our time. Intimate and personal. Yet, at the same time, very professional, following rigid quality-control and safety processes, every day. Culminating in third-party testing of every single batch, to ensure consistency, purity and safety for our customers.
At Euphora, our culture is intended to combine the very highest standards of professionalism with a very friendly, pragmatic and down-to-earth approach towards our customers, our team-members and our plants. We also believe that it is the responsibility of every company to, yes, provide a reasonable return to our (All-Canadian!) shareholders, but also to give back to the community we serve. To that end, as we evolve from our current start-up phase to full production, check out this section again, to learn more about our culture and our focus in terms of local charities and sustainability initiatives.
Landon first started growing cannabis under the old medical cannabis regulations, to help his partner manage pain. Honing his craft through years of trial-and-error. Sweating the details. And when the federal government indicated that recreational cannabis would indeed be legalised, he teamed up with a small group of professionals to complement his skill set. And so, in April 2018, Euphora Cannabinoids was born.
When the first legal product was offered to the recreational market, Landon realised that the standards offered by “big cannabis” were far different from those which he had come to develop in his small craft-grow. The smell, the taste, the efficacy were all inconsistent with the standards he had set for himself. And so our mission, to focus on small batch craft flower, was born! Our investors are a small group of Canadian professionals who share our goal of building the best craft cannabis company in Alberta and offering only the very best product to our customers. Always.
Some regular cannabis users may balk at paying extra for legally grown product. That’s understandable, but we encourage everyone to think about the risks of ingesting anything into your body which has NOT been produced according to the very strict Health Canada standards.
While many illegal growers do very fine job, the reality is the temptations for unsupervised illegal growers to sometimes sell substandard product, or to use banned, potentially carcinogenic pesticides, for example, is real. Whereas buying from a Health Canada licenced producer such as Euphora assures consumers of a very high standard of safety with every single batch we sell.
As well, our employees enjoy a safe and healthy work environment. Plus they pay their fair share of taxes, and Euphora itself has an obligation at the municipal, provincial and federal level to pay taxes and thus to contribute to the overall social well-being of all Edmontonians, Albertans and Canadians.
To learn more, check out the Cannabis page at Health Canada
* All fields are required.